What if Joan Holloway Meditated? / by Kate England

The idea for this illustration is to create an editorial for the health/lifestyle market. The article is aimed towards someone who struggles with mediation, this is how they feel: 

One little problem: I don’t like to meditate.

And who doesn't feel that way once in a while? With all the advice and ideas for how we should live our lives and be in control of every aspect at all times? It lead me to think about all the expectations that are placed on us today, the life puzzle that never adds up, as though there is a missing piece or a formula that would make it all fall into place. That's when I started to think about what would happen if Joan Holloway from Mad Men meditated? Or felt she had to do that too

So here's the main focus of my illustration. Now I'm going to add more details and work on the background.